About Kelme
Our Heritage
With more than 60 years of history in football and sports innovation, KELME is a well-known sportswear brand throughout the world. Founded in Spain, the company established a solid reputation because of its dedication to performance, quality, and passion towards game. Leading clubs and organizations around the world, such as RCD Espanyol, Watford FC, and numerous professional teams from La Liga, the Premier League, and Chinese football leagues, have cooperated with KELME over the years. KELME is glad to support the most professional clubs in China, including those in the Women's Super League, China League One, China League Two, and other important leagues.
From backing winners in tennis, cycling, and major international games to sponsoring Real Madrid's 1998 UEFA winners League victory and outfitting the Spanish delegation at the 1992 Barcelona Olympics, KELME has been a part of legendary athletic events throughout its history. Over the course of its distinguished history, KELME has been involved in important athletic events. Tennis player Conchita Martínez joined KELME as a brand ambassador in the 1990s. A great achievement shared under the KELME flag, she became the first Spanish woman to win the Wimbledon singles title in 1994.
Our Values
Quality
At Kelme, we are dedicated to delivering excellence in every product. From advanced fabric technology to precise craftsmanship, each item undergoes strict testing to ensure it meets international performance and durability standards.
Innovation
We constantly push the limits of sportswear technology and design. Our global R&D teams collaborate with professional athletes to create cutting-edge products that maximize comfort, enhance performance, and adapt to modern sporting needs.
Passion
Passion for sports defines who we are. We celebrate the joy of competition, the thrill of movement, and the relentless pursuit of excellence. Every product reflects our commitment to empowering athletes and inspiring individuals to push beyond their limits.
Kelme Today
Kelme is a distinguished global sportswear and lifestyle brand with a strong heritage rooted in Spain and a presence that now spans across multiple continents, available in over 50 countries.
Today, the brand operates in key markets throughout Europe, Asia, and the Americas, building strategic partnerships with professional clubs, athletes, and organizations. Known for its commitment to quality, performance, and design, Kelme continues to expand its influence by combining innovation in sportswear with a growing lifestyle appeal.
The iconic paw logo represents resilience, agility, and forward momentum, values that position Kelme as a trusted partner for both sports professionals and business stakeholders worldwide.